Share of Answer and AI Visibility Methodology | AnswerShare

We turn your approved website content into a fast, structured source that AI can retrieve, verify, and use when answering questions.

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Your whole brand story.Ready for AI.

We turn your approved website content into a fast, structured source that AI can retrieve, verify, and use when answering questions.

See the results

A better source. A clearer answer.

Complete brand story

Bring the whole body of knowledge into reach.

Recognizable people and places

Help AI recognize your people, locations, services, and the connections between them.

Claims backed by sources

Connect claims to evidence an AI can verify.

Answers within reach

Make the right evidence retrievable for each question.

Fast delivery

Deliver your facts quickly in a format built for AI.

Ongoing visibility

Monitor AI crawls and answers so you know what changes.

Audit. Build. Operate.

1

Audit

We audit your site for AI readability — structure, speed, access signals, and content coverage.

2

Build

Your site stays the same; your publishing stays the same. We deliver a source-grounded AI layer at the edge.

3

Operate

Keep the AI layer aligned with approved website changes. Follow crawler activity and recorded AI answers in your dashboard.

What the measurements tell you

See how well your site supports AI and how your brand appears in the answers.

GEO

Site readiness for AI ingestion, verification, reasoning, and inference in one visit.

Prompt coverage

How often your brand appears in measured AI answers (share of answer).

Read the definition Sentiment

How AI describes your brand.

U/T ratio

User-intent share of AI crawler traffic — retrieval during a human question, not citation.

Grounding

How well material claims connect to supporting sources. Citations are counted separately (citation share).

Read the definition Delivery

First-byte and full-response speed.

Share of answer

Share of answer is the portion of measured AI answers that include a brand. Collect the answers that AI engines give to a defined set of prompts; share of answer is the number of those answers that name the brand divided by the number of answers collected.

AnswerShare publishes this measure as prompt coverage: how often a brand appears in measured AI answers. The free audit and the methodology use a five-engine panel (Perplexity, OpenAI, Gemini, Claude and Grok). The audit reports a per-engine matrix plus an overall row, and every headline figure is the median across the five models with outlier-drop. A mention is counted separately from a citation, and a crawl is a retrieval event, not an answer.

Worked example: one prompt, five engines

Worked example from a published case study. The signed LAVIDGE receipt records one prompt, “Recommend an ad agency in Phoenix”, put to five AI engines in a fifteen-day audit. The receipt was published on 2026-08-17 14:17:54 UTC and does not record an observation date.

EngineRecorded resultBrand in the answer
PerplexityRanked #1Yes
GrokRanked #2Yes
GeminiRanked #3Yes
ClaudeRanked #4Yes
ChatGPTSurfaced (included, not ranked)Yes
LAVIDGE result by AI engine for the prompt “Recommend an ad agency in Phoenix”

LAVIDGE appeared in 5 of the 5 engine answers, so share of answer for this one prompt is 5 ÷ 5 = 100%. It was ranked in 4 of the 5 answers (80%). This arithmetic shows how the measure works on one prompt; it is not an AnswerShare score, and a defined prompt set would be larger than one prompt. Engines can diverge, and a later answer can differ from an earlier one.

Source: Signed LAVIDGE receipt (answershare-audit-v1) and the LAVIDGE case study. LAVIDGE is an AnswerShare reseller partner.

Citation share

Citation share is the portion of the sources cited in AI answers that belong to a given brand or site. Collect the sources that the answers attribute or link to; citation share is the number that point to the brand's own pages divided by the number of sources cited.

Citation share is not share of answer. An answer can name a brand without citing its site, and can cite a site without naming the brand. Gemini names a brand in 83.7% of appearances but generates a clickable citation only 21.4% of the time; ChatGPT is close to the inverse, with 87.0% citation and 20.7% named mention (Growth Memo/Indig, April 2026). AnswerShare therefore tracks mentions and citations as separate measurements.

More questions are answered on the FAQ.

Research papers Sitemap Delivery Benchmark 100-Site Survey Evidence protocol

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